The Mom Test By Rob Fitzpatrick

The Mom Test is a short but powerful guide to customer research for startups and entrepreneurs. Rob Fitzpatrick explains that many founders ask the wrong questions when validating their ideas, often receiving overly polite feedback from friends and family. The “Mom Test” refers to asking questions in a way that even your mother cannot lie to you about whether your business idea is good. The book teaches entrepreneurs how to conduct meaningful conversations with potential customers, uncover real problems, and gather honest feedback. Simple, practical, and highly insightful, this book has become a must-read resource for anyone building a startup.