{"product_id":"the-leaky-funnel-earn-more-customers-by-aligning-sales-and-marketing-to-the-way-businesses-buy-by-hugh-macfarlane","title":"The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy By Hugh Macfarlane","description":"\u003cp\u003e\u003cspan\u003eThe Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources.The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers.\"At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation.\" -- Grahame Dowling. Professor of Marketing, Australian Graduate School of Management\"highly relevant look at one of today's most critical topics, how to bring sales and marketing together.\" -- Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488376619294,"sku":null,"price":230.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488376652062,"sku":null,"price":360.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488376684830,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61dToFO6ISL._SL1360.jpg?v=1781888213","url":"https:\/\/www.readroombd.com\/products\/the-leaky-funnel-earn-more-customers-by-aligning-sales-and-marketing-to-the-way-businesses-buy-by-hugh-macfarlane","provider":"Read Room","version":"1.0","type":"link"}