{"product_id":"the-impact-equation-are-you-making-things-happen-or-just-making-noise-by-chris-brogan-julien-stanwell-smith","title":"The Impact Equation: Are You Making Things Happen or Just Making Noise? By Chris Brogan , Julien Stanwell Smith","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThree short years ago, when Chris Brogan and Julien Smith wrote their bestseller, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eTrust Agents\u003c\/span\u003e\u003cspan\u003e, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Impact Equation\u003c\/span\u003e\u003cspan\u003e, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConsider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Impact Equation\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ewill give you the tools and metrics that guarantee your message will be heard.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488376520990,"sku":null,"price":280.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488376553758,"sku":null,"price":410.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488376586526,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/51NnnKlqEbL._SY342.jpg?v=1781888211","url":"https:\/\/www.readroombd.com\/products\/the-impact-equation-are-you-making-things-happen-or-just-making-noise-by-chris-brogan-julien-stanwell-smith","provider":"Read Room","version":"1.0","type":"link"}