{"product_id":"the-buying-brain-by-a-k-pradeep","title":"The Buying Brain by A.K. Pradeep","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAs much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eThe Buying Brain\u003c\/span\u003e\u003cspan\u003e offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Buying Brain\u003c\/span\u003e\u003cspan\u003e gives you the key to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Brain-friendly product concepts, design, prototypes, and formulation\u003cbr\u003e• Highly effective packaging, pricing, advertising, and in-store marketing\u003cbr\u003e• Building stronger brands that attract deeper consumer loyalty\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA highly readable guide to some of today's most amazing scientific findings, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Buying Brain\u003c\/span\u003e\u003cspan\u003e is your guide to the ultimate business frontier—the human brain.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488367575326,"sku":null,"price":310.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488367608094,"sku":null,"price":440.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488367640862,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61vmAhgZLIL._SL1491.jpg?v=1781888101","url":"https:\/\/www.readroombd.com\/products\/the-buying-brain-by-a-k-pradeep","provider":"Read Room","version":"1.0","type":"link"}