{"product_id":"selling-the-invisible-a-field-guide-to-modern-marketing-by-harry-beckwith","title":"Selling the Invisible: A Field Guide to Modern Marketing By Harry Beckwith","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eSELLING THE INVISIBLE\u003c\/span\u003e\u003cspan\u003e is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eSELLING THE INVISIBLE\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ecovers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eGreatness May Get You Nowhere\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eFocus Groups Don'ts\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe More You Say, the Less People Hear \u0026amp;\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eSeeing the Forest Around the Falling Trees.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488385630494,"sku":null,"price":270.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488385663262,"sku":null,"price":400.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488385696030,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/41NBT2HDWTL._SY445_SX342_FMwebp.webp?v=1781888304","url":"https:\/\/www.readroombd.com\/products\/selling-the-invisible-a-field-guide-to-modern-marketing-by-harry-beckwith","provider":"Read Room","version":"1.0","type":"link"}