{"product_id":"sales-pitch-how-to-craft-a-story-to-stand-out-and-win","title":"Sales Pitch: How to Craft a Story to Stand Out and Win","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eCraft a sales pitch that dramatically outperforms an aimless feature walkthrough.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eWorld-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eSales Pitch\u003c\/span\u003e\u003cspan\u003e, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.\u003cbr\u003e\u003cbr\u003eUsing a simple step-by-step method and compelling case stories, the author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eObviously Awesome\u003c\/span\u003e\u003cspan\u003e guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:\u003cbr\u003e\u003cbr\u003e● Why you need to be your prospect’s guide in the buying process\u003cbr\u003e● Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence\u003cbr\u003e● How “do nothing” is the most fearsome competitor you have\u003cbr\u003e● How and when qualification, discovery, and product demos fit into a sales pitch\u003cbr\u003e● How your positioning is reflected in a great sales narrative\u003cbr\u003e● Why your differentiated value is the star of the show\u003cbr\u003e● The eight components of a solid sales pitch\u003cbr\u003e\u003cbr\u003eA successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488364331294,"sku":null,"price":280.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488364364062,"sku":null,"price":410.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488364396830,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61PDgd7HCeL._SL1360.jpg?v=1781888087","url":"https:\/\/www.readroombd.com\/products\/sales-pitch-how-to-craft-a-story-to-stand-out-and-win","provider":"Read Room","version":"1.0","type":"link"}