{"product_id":"renegade-marketing-12-steps-to-building-unbeatable-b2b-brands-by-drew-neisser","title":"Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands By Drew Neisser","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eMarketing has become ridiculously complicated, but yours doesn’t have to be.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eC\u003c\/span\u003e\u003cspan\u003eourageous, \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eA\u003c\/span\u003e\u003cspan\u003ertful, \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eT\u003c\/span\u003e\u003cspan\u003ehoughtful, and \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eS\u003c\/span\u003e\u003cspan\u003ecientific (\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eCATS)\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese four characteristics form the basis for the framework in \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRenegade Marketing.\u003c\/span\u003e\u003cspan\u003e Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eCATS\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eas he gives you the tools to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWalk through a highly refined discovery process that culminates in finding your brand’s purpose\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDefine your company’s purpose in eight words or fewer\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBuild team support for new marketing initiatives while establishing your unique brand story, voice, and design\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAssemble effective marketing plans that engage employees, inspire customers, and attract new business\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDrive perpetual growth by creating a culture with metrics, marketing technology, and experimentation\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488378487070,"sku":null,"price":180.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488378519838,"sku":null,"price":310.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488378552606,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61iU5ZDXzdL._SL1500.jpg?v=1781888222","url":"https:\/\/www.readroombd.com\/products\/renegade-marketing-12-steps-to-building-unbeatable-b2b-brands-by-drew-neisser","provider":"Read Room","version":"1.0","type":"link"}