{"product_id":"purple-cow-by-seth-godin","title":"Purple Cow by Seth Godin","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eYou''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eWhat do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow.\u003cbr\u003e\u003cbr\u003ePurple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eIf you enjoyed reading this, check out Seth Godin''s business classic \u003c\/em\u003e\u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eThis is Marketing.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488370753822,"sku":null,"price":240.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488370786590,"sku":null,"price":370.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488370819358,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61NbkYP0mEL._SL1157.jpg?v=1781888151","url":"https:\/\/www.readroombd.com\/products\/purple-cow-by-seth-godin","provider":"Read Room","version":"1.0","type":"link"}