{"product_id":"principles-of-marketing-by-philip-kotler-gary-armstrong","title":"Principles of Marketing By Philip Kotler \u0026 Gary Armstrong","description":"\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eFor Principles of Marketing courses that require a comprehensive text.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eHelp readers learn how to create value through customer connections and engagement\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003e\u003cspan\u003e \u003c\/span\u003ePrinciples of Marketing\u003c\/span\u003e\u003cspan\u003e helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThoroughly revised to reflect the major trends impacting contemporary marketing, the \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e17th Edition\u003c\/span\u003e\u003cspan\u003e is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eAlso available with MyLab Marketing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eNote:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eYou are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488387924254,"sku":null,"price":730.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488387957022,"sku":null,"price":900.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488387989790,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/74280.jpg?v=1781888327","url":"https:\/\/www.readroombd.com\/products\/principles-of-marketing-by-philip-kotler-gary-armstrong","provider":"Read Room","version":"1.0","type":"link"}