{"product_id":"principles-and-practice-of-marketing-by-david-jobber","title":"Principles and Practice of Marketing By David Jobber","description":"\u003cp\u003e\u003cspan\u003eThe fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488388219166,"sku":null,"price":960.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488388251934,"sku":null,"price":1090.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488388284702,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/A1PG1eogyoL._SL1500.jpg?v=1781888331","url":"https:\/\/www.readroombd.com\/products\/principles-and-practice-of-marketing-by-david-jobber","provider":"Read Room","version":"1.0","type":"link"}