{"product_id":"marketing-management-by-philip-kotler-kevin","title":"Marketing Management by Philip Kotler , Kevin","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eNOTE: You are purchasing a standalone product;\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eMyMarketingLab\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003edoes not come packaged with this content. If you would like to purchase both the physical text and\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eMyMarketingLab\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003esearch for ISBN-10:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e0134058496\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\/ISBN-13:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e9780134058498\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e. That package includes ISBN-10:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e0133856461\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\/ISBN-13:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e9780133856460\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003eand ISBN-10:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e0133876802\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\/ISBN-13:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e9780133876802\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eFor undergraduate and graduate courses in marketing management.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe gold standard for today’s marketing management student.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eMarketing Management\u003c\/span\u003e\u003cspan\u003e is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eFifteenth edition\u003c\/span\u003e\u003cspan\u003e is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eAlso available with MyMarketingLab\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e™\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488392085790,"sku":null,"price":830.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488392118558,"sku":null,"price":960.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488392151326,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/814HeFQS9qS._SY342.jpg?v=1781888376","url":"https:\/\/www.readroombd.com\/products\/marketing-management-by-philip-kotler-kevin","provider":"Read Room","version":"1.0","type":"link"}