{"product_id":"marketing-3-0-by-philip-kotler-hermawan-kartajaya-iwan-setiawan","title":"Marketing 3.0 by Philip Kotler, Hermawan Kartajaya \u0026 Iwan Setiawan","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eUnderstand the next level of marketing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe new model for marketing-\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing 3.0\u003c\/span\u003e\u003cspan\u003e-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing 3.0\u003c\/span\u003e\u003cspan\u003e, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eExplains the future of marketing, along with why most marketers are stuck in the past\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eExamines companies that are ahead of the curve, such as S. C. Johnson\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eKotler is one of the most highly recognized marketing gurus, famous for his \"4 P's of Marketing\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eIn an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing 3.0\u003c\/span\u003e\u003cspan\u003e is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Default Title","offer_id":59488370655518,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61PJpVQdJxL._SL1388.jpg?v=1781888148","url":"https:\/\/www.readroombd.com\/products\/marketing-3-0-by-philip-kotler-hermawan-kartajaya-iwan-setiawan","provider":"Read Room","version":"1.0","type":"link"}