{"product_id":"kill-your-conversion-killers-with-the-dexter-method™-a-pragmatic-approach-to-conversion-optimization-for-e-commerce-by-joris-bryon","title":"Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce By Joris Bryon","description":"\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eKill Your Conversion Killers\u003c\/span\u003e\u003cspan\u003e is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth.\u003cbr\u003e\u003cbr\u003eAfter reading \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eKill Your Conversion Killers\u003c\/span\u003e\u003cspan\u003e, you’ll be able to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eQuickly prioritize tests by calculating potential revenue growth\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eLeverage the psychological drivers that push prospects to buy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCreate and deploy friction-free design and UX\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eConfidently run meaningful A\/B tests\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAvoid dangerous “best practices” that can tank your revenue\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eSpot potential conversion killers at a glance\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eBottom line: \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eKill Your Conversion Killers\u003c\/span\u003e\u003cspan\u003e is a must-read for every revenue-driven e-commerce marketer.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488389005598,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488389038366,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488389071134,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/611VR7c46qL._SY342.jpg?v=1781888341","url":"https:\/\/www.readroombd.com\/products\/kill-your-conversion-killers-with-the-dexter-method%e2%84%a2-a-pragmatic-approach-to-conversion-optimization-for-e-commerce-by-joris-bryon","provider":"Read Room","version":"1.0","type":"link"}