{"product_id":"kellogg-on-marketing","title":"Kellogg on Marketing","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe business classic, fully revised and updated for today's marketers\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe second edition of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eKellogg on Marketing\u003c\/span\u003e\u003cspan\u003e provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eIncludes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWith a foreword by Philip Kotler\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe Kellogg School of Management is recognized around the world as the leading MBA program in Marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eAlong with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488379306270,"sku":null,"price":340.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488379339038,"sku":null,"price":470.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488379371806,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/719riyFmcSL._SL1500.jpg?v=1781888230","url":"https:\/\/www.readroombd.com\/products\/kellogg-on-marketing","provider":"Read Room","version":"1.0","type":"link"}