{"product_id":"groundwork-get-better-at-making-better-products-by-vidya-dinamani-heather-samarin","title":"Groundwork: Get Better at Making Better Products By Vidya Dinamani \u0026 Heather Samarin","description":"\u003ch4\u003e\u003cspan\u003eCREATE PRODUCTS PEOPLE ACTUALLY WANT\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eDriven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eGroundwork\u003c\/span\u003e\u003cspan\u003e is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want. In these pages, you’ll learn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHone in important customer problems to solve using the Convergent Problem Statement\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eLeverage Actionable Personas in big and small product decisions\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMinimize (and potentially eliminate) costly rework using Individualized Needs\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eIntroduce new habits using the three Practices that build customer-driven product teams\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488391364894,"sku":null,"price":210.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488391397662,"sku":null,"price":340.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488391430430,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/51dzKniN5dL._SY445_SX342_FMwebp.webp?v=1781888369","url":"https:\/\/www.readroombd.com\/products\/groundwork-get-better-at-making-better-products-by-vidya-dinamani-heather-samarin","provider":"Read Room","version":"1.0","type":"link"}