{"product_id":"cashvertising-how-to-use-more-than-100-secrets-of-ad-agency-psychology-to-make-big-money-selling-anything-to-anyone-book-by-drew-e-whitman","title":"Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone Book by Drew E. Whitman","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eFACT: Your brain is being controlled-and you don't even know it.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eBecause if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eBut what are these principles?\u003c\/span\u003e\u003cspan\u003e How do they work? And how can you use them in your own advertising?\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003ePrepare yourself for a unique learning experience\u003c\/span\u003e\u003cspan\u003e as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.\u003cbr\u003eIn 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email\u003c\/span\u003e\u003cspan\u003e--It's not hard to do once you know the secret.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* Why Developing Your \"USP\"  Can Leave Your Competition in  the Dust\u003c\/span\u003e\u003cspan\u003e--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* Why You Don't Need a Degree in Business to Create Great Ads\u003c\/span\u003e\u003cspan\u003e--But there is one thing you MUST know or your ads will likely fail miserably.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* How to Develop a Powerful Ad-Agency Mindset\u003c\/span\u003e\u003cspan\u003e--What the pros know about consumer buying behavior and how you can use it to your advantage.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* How to Save $600 for Every $1,000 You Spend on Ads\u003c\/span\u003e\u003cspan\u003e--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately.    \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* The Amazing 5-Second, No-Fail Headline Test--\u003c\/span\u003e\u003cspan\u003eChances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* What a Good Ad Should \"Feel\" Like\u003c\/span\u003e\u003cspan\u003e--How to connect to readers on a deep, emotional level.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* How to Install Persuasive Images in People's Brains\u003c\/span\u003e\u003cspan\u003e--Learn how to direct how people think about your products and services.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* Why People Really Buy Your Product or Service\u003c\/span\u003e\u003cspan\u003e--Sorry, but it's not what you think. (But you better know the reason... \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eor else\u003c\/span\u003e\u003cspan\u003e.)\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* Where to Always Put Your Biggest Benefit\u003c\/span\u003e\u003cspan\u003e--Miss this and you're flushing your ad dollars down the toilet.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* How to Write \"Dragon-Slayer\" Headlines that Get Read and Get Response\u003c\/span\u003e\u003cspan\u003e--Tons of examples you can \"steal\" for your own ads.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* Long vs. Short Copy: Which Is Really Best for Response?\u003c\/span\u003e\u003cspan\u003e Don't believe the lies! We'll set the record straight and you'll learn to cash-in.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* How to Use the Devilishly Effective Pyramid  Principal\u003c\/span\u003e\u003cspan\u003e--Lure readers into your ads by understanding human eyeball behavior.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* How to Turn Ordinary Words in \"Money-Magnet\" Copy that motivates, influences, persuades.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e(Yes, you can really do it.)\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* Put Your Copy Here and Boost Readership by 10-200%\u003c\/span\u003e\u003cspan\u003e--Why doesn't everyone do this?\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* 10 Sure-Fire Ways to Start Writing Your Ads\u003c\/span\u003e\u003cspan\u003e--So easy, it's almost automatic.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* \"Sneaky\" Ad-Design Psychology Tricks that Work Like Magic\u003c\/span\u003e\u003cspan\u003e--Start using them tonight.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* Typestyles that Actually REDUCE Readership\u003c\/span\u003e\u003cspan\u003e--Are you using them?\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* This \"Evil\" Design Sin Depresses Your Readership Up to 50%\u003c\/span\u003e\u003cspan\u003e--Do you do it?\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* Widely Used Typeface LOWERS Comprehension  Up to 67%\u003c\/span\u003e\u003cspan\u003e--Are you using it?\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* The Eye-Grabbing \"Advertising Guillotine\"\u003c\/span\u003e\u003cspan\u003e--The one image humans can't resist.\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e* And Much More\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488347816222,"sku":null,"price":270.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488347848990,"sku":null,"price":400.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488347881758,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/81RddL6BumL._SL1500.jpg?v=1781887844","url":"https:\/\/www.readroombd.com\/products\/cashvertising-how-to-use-more-than-100-secrets-of-ad-agency-psychology-to-make-big-money-selling-anything-to-anyone-book-by-drew-e-whitman","provider":"Read Room","version":"1.0","type":"link"}