{"product_id":"artificial-intelligence-in-marketing-review-of-marketing-research-volume-20-editor-in-chief-naresh-k-malhotra-edited-by-k-sudhir-and-olivier-toubia","title":"Artificial Intelligence in Marketing by K. Sudhir and Olivier Toubia","description":"\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eReview of Marketing Research\u003c\/span\u003e\u003cspan\u003e pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHere, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Default Title","offer_id":59488368591134,"sku":null,"price":310.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/51fC0GIv5SL._SL1400.jpg?v=1781888116","url":"https:\/\/www.readroombd.com\/products\/artificial-intelligence-in-marketing-review-of-marketing-research-volume-20-editor-in-chief-naresh-k-malhotra-edited-by-k-sudhir-and-olivier-toubia","provider":"Read Room","version":"1.0","type":"link"}