{"product_id":"80-20-brand-brand-building-with-a-p-g-edge-by-aaron-hackett","title":"80\/20 Brand: Brand Building with a P\u0026G Edge By Aaron Hackett","description":"\u003cp\u003e\u003cspan\u003eThink like a Procter \u0026amp; Gamble brand manager.\u003cbr\u003e\u003cbr\u003eBrand building is challenging because one must master both the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003escience\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eand the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eart\u003c\/span\u003e\u003cspan\u003e of brand growth to deliver success. One of the most powerful brand-building tools is merely a placebo!\u003cbr\u003e\u003cbr\u003eAfter many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20% of academic theory that delivers 80% of real-world results. His passion has been coaching students and clients using the proven methods he learned at Procter \u0026amp; Gamble and throughout his career.\u003cbr\u003e\u003cbr\u003eProfessor Hackett identifies the most compelling aspects of brand management and breaks them down with a focus on results:\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003c\/ul\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eWe've got it Backward -\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 80\/20 of Targeting\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eConsumer is Boss -\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 80\/20 of Consumer Understanding\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eLess is More -\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 80\/20 of Positioning\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eMarketers Lie, but Numbers Don't -\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 80\/20 of Analysis\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eOpportunity from Chaos -\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 80\/20 of Messaging\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eSell a Little, Learn a Lot -\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 80\/20 of Marketing Activation\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eFirst Moment of Truth -\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 80\/20 of Shopper Purchase\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eProduct Placebo -\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 80\/20 of Quality Perception\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cbr\u003eThe content in this book has been vetted semester after semester by students who do not settle for theoretical.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488378192158,"sku":null,"price":160.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488378224926,"sku":null,"price":290.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488378257694,"sku":null,"price":50.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61MEotdXbnL._SY385.jpg?v=1781888218","url":"https:\/\/www.readroombd.com\/products\/80-20-brand-brand-building-with-a-p-g-edge-by-aaron-hackett","provider":"Read Room","version":"1.0","type":"link"}