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Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. 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In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe building blocks of metamarketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eGeneration Z and Generation Alpha and the technologies they use daily\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to tap into metaverses and extended reality\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe potential obstacles and solutions for creating a more interactive and immersive experience.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMarketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488364134686,"sku":null,"price":280.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488364167454,"sku":null,"price":410.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488364200222,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/91OEdbP57qL._SL1500.jpg?v=1781888083"},{"product_id":"luxury-selling-lessons-from-the-world-of-luxury-in-selling-high-quality-goods-and-services-to-high-value-clients-by-francis-srun","title":"Luxury Selling: Lessons from the World of Luxury in Selling High-Quality Goods and Services to High-Value Clients by Francis Srun","description":"\u003cp\u003e\u003cspan\u003eSrun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSelling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrancis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe luxury customer’s decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. 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In this book you will learn:\u003cbr\u003e\u003cbr\u003e● Why you need to be your prospect’s guide in the buying process\u003cbr\u003e● Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence\u003cbr\u003e● How “do nothing” is the most fearsome competitor you have\u003cbr\u003e● How and when qualification, discovery, and product demos fit into a sales pitch\u003cbr\u003e● How your positioning is reflected in a great sales narrative\u003cbr\u003e● Why your differentiated value is the star of the show\u003cbr\u003e● The eight components of a solid sales pitch\u003cbr\u003e\u003cbr\u003eA successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. 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This comprehensive guide delves into how AI is transforming marketing strategies, allowing businesses to deliver hyper-personalized experiences, optimize campaigns, and increase engagement and conversions. Perfect for marketers, business leaders, and tech enthusiasts, this book covers essential AI applications in customer segmentation, predictive analytics, dynamic content creation, and automated customer support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eExplore practical insights, real-world examples, and ethical considerations for implementing AI effectively, along with actionable tips on using the latest AI tools for ad optimization, personalized email marketing, and social media automation. \u003cspan class=\"a-text-bold\"\u003eAI-Driven Marketing\u003c\/span\u003e is an essential resource for anyone looking to leverage AI technology to drive marketing success and stay competitive in a digital-first world.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for professionals looking to future-proof their marketing strategies, this book will equip you with the knowledge to harness AI for smarter, data-driven marketing decisions and build meaningful, long-term customer connections.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488364429598,"sku":null,"price":390.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488364462366,"sku":null,"price":520.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488364495134,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61wimex7SoL._SL1500.jpg?v=1781888090"},{"product_id":"brand-leadership-by-david-a-aaker-erich-joachimsthaler","title":"Brand Leadership by David A. 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Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488364527902,"sku":null,"price":350.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488364560670,"sku":null,"price":480.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488364593438,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/71RUhAL4ZFL._SL1500.jpg?v=1781888091"},{"product_id":"marketing-analytics-data-driven-techniques-with-microsoft-excel-by-wayne-l-winston","title":"Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L. 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Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques―and achieve optimum results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePractical exercises in each chapter help you apply and reinforce techniques as you learn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eShows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eReveals how to target and retain profitable customers and avoid high-risk customers\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHelps you forecast sales and improve response rates for marketing campaigns\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eExplores how to optimize price points for products and services, optimize store layouts, and improve online advertising\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCovers social media, viral marketing, and how to exploit both effectively\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eImprove your marketing results with Microsoft Excel and the invaluable techniques and ideas in \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing Analytics: Data-Driven Techniques with Microsoft Excel.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488364626206,"sku":null,"price":570.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488364658974,"sku":null,"price":700.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488364691742,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61qE3Xk6eqL._SL1500.jpg?v=1781888093"},{"product_id":"the-middleman-economy-how-brokers-agents-dealers-and-everyday-matchmakers-create-value-and-profit-by-marina-krakovsky","title":"The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit By Marina Krakovsky","description":"\u003cp\u003e\u003cspan\u003eWith the rise of the Internet, many pundits predicted that middlemen would disappear. 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Read and implement Andy's wisdom\" \u003cspan class=\"a-text-bold\"\u003e―Mike Weinberg, bestselling author of New Sales. Simplified. and Sales Management. Simplified.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eForget everything you learned about selling.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003ePersuasion is not a sales skill—it's a blunt instrument of last resort that sellers use when they don't know how to influence the choices their buyers make. It's the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn't you rather master the art of selling by truly listening to what your buyers want?\u003cbr\u003e \u003cbr\u003e\u003cbr\u003eIn Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your career without compromising your values. He reveals the four indispensable pillars of authentic selling:\u003cbr\u003e \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eConnection:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eBuild genuine relationships with your buyers.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eCuriosity:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eUnderstand your buyers' needs deeply and intuitively.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eUnderstanding:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eProvide real value by truly comprehending what your buyers seek.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eGenerosity:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eFocus on giving, not just taking, to build trust and loyalty.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e \u003cbr\u003eEverything else is mostly a combination of product features, technical specifications, and pricing, which your buyers can get from the Internet. What they seek (and deserve) can only come from you: the human seller.\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eWhy This Book Is a Must-Read:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eAlign Your Sales Approach with Your Values:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eLearn how to sell in a way that aligns with who you are as a person, emphasizing your values, strengths, and character.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eSimplify Your Sales Method:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eDiscover a straightforward approach that puts the buyer first, ensuring success on your own terms.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eBoost Your Career:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eEquip yourself with the tools to succeed without resorting to outdated, ineffective sales methods.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDevelop Genuine Relationships:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eTransform your sales strategy by building real connections with your buyers.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e \u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eAre you still using outdated, pushy sales tactics? \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eDiscover a genuine, human-centered way to sell.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488367247646,"sku":null,"price":240.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488367280414,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488367313182,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61v5luSzHwL._SL1500.jpg?v=1781888097"},{"product_id":"copywriting-successful-writing-for-design-advertising-and-marketing-by-mark-shaw","title":"Copywriting: Successful Writing for Design, Advertising and Marketing by Mark Shaw","description":"\u003cp\u003e\u003cspan\u003eWriting copy is often assumed to be a natural talent. 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This book is both inspirational and thought-provoking, encouraging readers to rethink how they approach success and fulfillment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488367673630,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488367706398,"sku":null,"price":520.0,"currency_code":"BDT","in_stock":true},{"title":"ebook","offer_id":59488367739166,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/DD542A37-0CE3-444F-BAFF-75F408A725E8.jpg?v=1781888102"},{"product_id":"marketing-15-0-technology-for-humanity-by-philip-kotler-hermawan-kartajaya-iwan-setiawan","title":"Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya \u0026 Iwan Setiawan","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eRediscover the fundamentals of marketing from the best in the business\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing 5.0, \u003c\/span\u003e\u003cspan\u003ethe celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFollowing the pattern presented in his bestselling \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing X.0\u003c\/span\u003e\u003cspan\u003e series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         Artificial Intelligence for marketing automation \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         Agile marketing \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         “Segments of one” marketing \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         Contextual technology \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         Facial recognition and voice tech for marketing \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         The future of Customer Experience (CX) \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         Transmedia storytelling \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         The “Whatever-Whenever-Wherever” service delivery \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         “Everything-As-A-Service” business model \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         Internet of Things and blockchain for marketing \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         Virtual and augmented reality marketing \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e·         Corporate activism \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for traditional and digital marketers, as well as students and teachers of marketing and business, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing 5.0\u003c\/span\u003e\u003cspan\u003e reinvigorates the field of marketing with actionable recommendations and unique insights. \u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Default Title","offer_id":59488367771934,"sku":null,"price":280.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/81ZYIoXW-kL._SL1500.jpg?v=1781888103"},{"product_id":"the-1-page-marketing-plan-by-allan-dib","title":"The 1‑Page Marketing Plan by Allan Dib","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eYour Entire Marketing Strategy on One Page\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.\u003cbr\u003e\u003cbr\u003eIn The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.\u003cbr\u003e\u003cbr\u003eWhether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.\u003cbr\u003e\u003cbr\u003eIn this groundbreaking new book you'll discover:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to get new customers, clients, or patients and how to make more profit from existing ones.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhy “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eA simple step-by-step process for creating your own personalized marketing plan that is literally one page. 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You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWritten by the founders of SalesBrain who pioneered the field of neuromarketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eSalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eIncludes guidance for creating your own neuromarketing plan\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAdvance your business or career by creating persuasive messages based on the working principle of the brain.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488368001310,"sku":null,"price":350.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488368034078,"sku":null,"price":480.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488368066846,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61SDC0nYOHL._SL1500.jpg?v=1781888107"},{"product_id":"mastering-market-analytics","title":"Mastering Market Analytics","description":"\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMastering Market Analytics\u003c\/span\u003e\u003cspan\u003e, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes.\u003cbr\u003eThe new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only .32 cents of return, which all leaves the question of whether these activities are still effective in the contemporary world. What does effective marketing actually mean and which areas can be measured while assessing organizational effectiveness? Do sales and marketing benefit only the company or do they also generate value for customers?\u003cbr\u003eWith over twenty years of experience in world markets, Kozielski takes lessons and case studies from Eastern Europe to delve into 76 indicators, divided into four groups: sales, distribution, marketing communication, and ecommerce and social media, exploring from both the strategic and operational points of view. Linking applicable descriptions of the metrics with systems of measurement for these marketing activities and results, Kozielski’s work is of interest to marketing scholars and MBA students.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488368099614,"sku":null,"price":350.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488368132382,"sku":null,"price":480.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488368165150,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/51z3idJVKOL._SL1400.jpg?v=1781888108"},{"product_id":"the-22-immutable-laws-of-branding-by-al-ries-laura-ries","title":"The 22 Immutable Laws of Branding by Al Ries \u0026 Laura Ries","description":"\u003cp\u003e\u003cspan\u003eThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 11 Immutable Laws of Internet Branding\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSmart and accessible, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 22 Immutable Laws of Branding\u003c\/span\u003e\u003cspan\u003e is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 22 Immutable Laws of Branding\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 11 Immutable Laws of Internet Branding,\u003c\/span\u003e\u003cspan\u003e this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eThe 22 Immutable Laws of Branding\u003c\/span\u003e\u003cspan\u003e also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 22 Immutable Laws of Branding\u003c\/span\u003e\u003cspan\u003e is the essential primer on building a category-dominating, world-class brand.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488368197918,"sku":null,"price":310.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488368230686,"sku":null,"price":440.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488368263454,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/61o8-zUqh2L._SL1360.jpg?v=1781888109"},{"product_id":"one-million-followers-by-brendan-kane","title":"One Million Followers by Brendan Kane","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eOver 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eif\u003c\/span\u003e\u003cspan\u003e they should use social media but \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ehow\u003c\/span\u003e\u003cspan\u003e to best take advantage of the numerous different platforms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow can you make a significant impact in the digital world and stand out among all the noise?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDigital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eOne Million Followers\u003c\/span\u003e\u003cspan\u003e, Kane will teach you how to\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003egain\u003c\/span\u003e\u003cspan\u003e an authentic, dedicated, and diverse online following from scratch; \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ecreate\u003c\/span\u003e\u003cspan\u003e personal, unique, and valuable content that will engage your core audience; and \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ebuild\u003c\/span\u003e\u003cspan\u003e a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing in-depth interviews with celebrities, influencers, and marketing experts, including:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eChris Barton,\u003c\/span\u003e\u003cspan\u003e cofounder and board director of Shazam and former head of Android business development for Google\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eRay Chan,\u003c\/span\u003e\u003cspan\u003e CEO and cofounder of 9GAG\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eJulius Dein,\u003c\/span\u003e\u003cspan\u003e internet personality and magician with nearly 16 million Facebook followers\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eMike Jurkovac,\u003c\/span\u003e\u003cspan\u003e Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003ePhil Ranta,\u003c\/span\u003e\u003cspan\u003e former COO of Studio71 and VP of network at Fullscreen\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eEamonn Carey,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003emanaging director at Techstars London\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eJonathan Skogmo,\u003c\/span\u003e\u003cspan\u003e founder and CEO of Jukin Media, Inc.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eJon Jashni,\u003c\/span\u003e\u003cspan\u003e founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eOne Million Followers\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488368296222,"sku":null,"price":290.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488368328990,"sku":null,"price":450.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488368361758,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/81ehsrRzP4L._SL1500.jpg?v=1781888111"},{"product_id":"marketing-made-simple-a-step-by-step-storybrand-guide-for-any-business-by-donald-miller-with-dr-j-j-peterson","title":"Marketing Made Simple: A Step-By-Step StoryBrand Guide for Any Business by Donald Miller with Dr. J.J. 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In this book, you will learn:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe three stages of customer relationships.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to create and implement the one marketing plan you will never regret.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to develop a sales funnel that attracts the right customers to your business.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe keys to wireframing a website that commands attention and generates conversions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. 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Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates\u0026amp;;painlessly! In The Invisible Sale , Tom Martin reveals techniques he\u0026amp;;s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin\u0026amp;;s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. 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Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Default Title","offer_id":59488368591134,"sku":null,"price":310.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/51fC0GIv5SL._SL1400.jpg?v=1781888116"},{"product_id":"words-that-change-minds-the-14-patterns-for-mastering-the-language-of-influence-by-shelle-rose-charvet","title":"Words That Change Minds: The 14 Patterns for Mastering the Language of Influence By Shelle Rose Charvet","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eHOW TO MASTER INFLUENCING LANGUAGE AND GET WHAT YOU WANT, WITHOUT MANIPULATING.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eDo you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them?\u003cbr\u003e\u003cbr\u003eDo you want to know how to influence people, without being manipulative?\u003cbr\u003e\u003cbr\u003eWant to find out how people get motivated, make decisions, to be more persuasive with everyone?\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eLearn how to use the right words with the right people, and get through the “Communication Wall”\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eHave you ever felt like you were talking to a wall? Well, that’s a very accurate description of what’s happening when 2 people are communicating! Everyone has a metaphorical “Communication Wall” around them to protect them from “bad people”. But in all of our walls, we have left some bricks out, to let the “good people” communicate with us.\u003cbr\u003e\u003cbr\u003eThe problem in communication is not the wall, because the wall is standard equipment that everyone has. The problem comes from the holes where the bricks have been left out. 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Yours is the staggering responsibility and the matchless privilege of rallying believers and mobilizing their spiritual gifts in order to help people who are far from God become fully devoted followers of Christ. Life transformation and the eternal destinies of real people depend on the redemptive message entrusted to the local church. Are you willing to do whatever it takes to lead your church effectively so God’s message of hope can change the world? Then this book is for you. Courageous Leadership is Bill Hybels’ magnum opus, a book far too important to be written before its time. Only now, after nearly thirty years leading his own church from a handful of people with a burning vision into a globe-spanning kingdom force—only after almost three decades of victories and setbacks, of praying hard and risking big—is Hybels ready at last to share the lessons he has\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488370131230,"sku":null,"price":270.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488370163998,"sku":null,"price":400.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488370196766,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/41o0P2JAsIL._SY522.jpg?v=1781888138"},{"product_id":"never-eat-alone-and-other-secrets-to-success-one-relationship-at-a-time-by-keith-ferrazzi-tahl-raz","title":"Never Eat Alone: And Other Secrets to Success, One Relationship at a Time By Keith Ferrazzi , Tahl Raz","description":"\u003cp\u003e\u003cspan\u003eDo you want to get ahead in life?\u003cbr\u003e\u003cbr\u003eClimb the ladder to personal success?\u003cbr\u003e\u003cbr\u003eThe secret, master networker Keith Ferrazzi claims, is in reaching out to other people. 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Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.\u003cbr\u003e\u003cbr\u003eFerrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eDon’t keep score:\u003c\/span\u003e\u003cspan\u003e It’s never simply about getting what you want. 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It presents the concepts in a very easy-to-understand, logical and accurate way. Even before you think of taking training from digital marketing experts, digital marketing training school or self-learning through podcasts and videos, this will be a primer to any additional knowledge you may gain later and a face-saving on your first digital marketing job. This Book will adapt you to latest trends and technologies being adopted in the digital marketing arena across all industry segments. It also contains stories that can inspire the least-motivated soul and the most unsuccessful being on this planet. This book will generate passion and love for digital marketing, if you feared learning the tricks of the trade. Finally, It will make a digital marketer’s journey as simple as it can be. And, so nurture your dreams with this book. 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Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions: · Which markets offer the best opportunities for profitable growth? · What do my target customers need? How can I do a lot more business with them? · What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? · Do I have the right product or solution? How can I create broader customer interest in my offerings? · Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Paperback","offer_id":59488370557214,"sku":null,"price":340.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":59488370589982,"sku":null,"price":470.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":59488370622750,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/6192Jd0DhlL._SL1500.jpg?v=1781888146"},{"product_id":"marketing-3-0-by-philip-kotler-hermawan-kartajaya-iwan-setiawan","title":"Marketing 3.0 by Philip Kotler, Hermawan Kartajaya \u0026 Iwan Setiawan","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eUnderstand the next level of marketing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe new model for marketing-\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing 3.0\u003c\/span\u003e\u003cspan\u003e-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. 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Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing 4.0\u003c\/span\u003e\u003cspan\u003e takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDiscover the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003enew\u003c\/span\u003e\u003cspan\u003e rules of marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eStand out and create WOW moments\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBuild a loyal and vocal customer base\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eLearn who will shape the future of customer choice\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery few years brings a \"new\" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing 4.0\u003c\/span\u003e\u003cspan\u003e provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing 4.0\u003c\/span\u003e\u003cspan\u003e gives you the edge you need to reach them more effectively than ever before.\u003c\/span\u003e\u003c\/p\u003e","brand":"Read Room","offers":[{"title":"Default Title","offer_id":59488370721054,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7515\/6766\/files\/71DccJGxsKL._SL1500.jpg?v=1781888150"},{"product_id":"purple-cow-by-seth-godin","title":"Purple Cow by Seth Godin","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eYou''re either a Purple Cow or you''re not. 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